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Privacy Policy

Your privacy is important to us. This privacy statement explains what personal data we collect from you and how we use it.

Who are we?

Apex Laboratories has one mission: To improve your nutrition and health. The Company name is Performance Health Products Ltd. The registered address is 15 Paternoster Row, Sheffield S1 2BX, United Kingdom and the company number is 14573804. To get in touch, please email

Consent: Most of the pages on our website can be accessed without providing your personal information. However, in the circumstance where you have the option to provide your personal information through our site, the submission of your personal details means you consent to our use of this data as set out in this privacy policy.

Use of information: You will always have the opportunity to decline marketing information and updates before you submit your personal details to us. If you choose to receive marketing updates when submitting your personal information, we may contact you by mail, telephone or email to provide details of services, newsletters and events that are deemed relevant to you. For this purpose, we may disclose your information to our agents and service providers. When purchasing from us, we may also disclose your name and email address to third party review service providers. If you would like to withdraw consent to receive marketing updates or any other communications, please let us know.

This notice tells you what to expect when Apex Labs collects personal information. This applies to the information we collect about:

  • Visitors to our website
  • Create an account
  • Sign up to our newsletter
  • Purchase a product on our website
  • Chat with us
  • Contact us via contact us page

Information collection

Visitors to our website (Analytics and Advertising)

When someone visits we use third party services, such as Google Analytics, to collect standard internet log information and details of visitor behaviour patterns. We do this to find out things such as the number of visitors to the various parts of the site; in order to improve the overall website performance and user experience. This information is only processed in a way which is anonymous and does not identify anyone. We do not make, and do not allow these third party service providers to make, any attempt to find out the identities of those visiting our website. If we do want to collect personally identifiable information through our website, we will be up front about this. We will make it clear when we collect personal information and will explain what we intend to do with it.

We may display interest-based ads to you when you are using Facebook through a tool offered by Facebook called Custom Audience. This tool allows us to personalise our ads based on your shopping experience with us. We do not share any of your personal information, including your shopping history, with Facebook. This tool helps us convert your email address to a unique number that Facebook uses to match to unique numbers Facebook generates from email addresses of its users. Which you can revoke access to by using the platform

Cookies: When you visit our website, our server will automatically record your IP address and the time and duration of your visit.

Create an Account

When you create an account, we collect information about you including your name, email address, number of orders for customers to easily access their account and be able to see relevant account information. If you accept to receive marketing, you will go onto our subscriber list. For more information

Sign up to our newsletter

If you consent to receive promotional and marketing material from us, your email address will go to ConvertKit. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our email marketing.

Purchase a product on our website

When you purchase, information will go to some third party providers so we can process your order and improve your customer experience. For example: Data to be able to process and delivery the order ConvertKit. Will collect data to email you further promotional, product and marketing information 3rd party logistic service provider. Will collect data to be able to deliver your order

Chat with us

We use a third party provider, HelpScout to manage our live chat and customer service experience. Customers will sometimes provide their email and name, which HelpScout will store for a limited period of time.

Contact Us

We use a third party provider to manage our contact us queries. Customers provide their email and name, which we will store for 2 years.

What type of information is collected from you?

The personal information we collect might include your name, address, email address, IP address, card details and delivery details to be able to carry out the requirements.

What is the purpose of processing this information?

The purpose of collecting information is made clear to you at the point of information collection. We process information based upon consent.

Who do we share this information with?

Apex Labs will never independently sell personal information for commercial purposes. However, Apex Labs does disclose personal data to third parties or allow third parties to access personal data to help provide services, such as:

  • To collect data for inventory management and demand planning
  • To respond and manage support enquiries.

Apex Labs may also provide personal data, where permitted, to prevent, investigate, or respond to:

  • Potential fraud
  • Illegal conduct

Additionally, if a third party acquires all (or substantially all) of Apex Labs’s business and/or assets, Apex Labs may disclose your personal information to that third party in connection with the acquisition.

How long do we keep this data for?

We keep personal data for promotions and marketing for 2 years. We keep finance data for business purposes for as long as necessary.

How can we make sure your data is secured?

To protect your personal information, we take reasonable precautions to seek to ensure that it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed. Your data is encrypted using the HTTPS protocol for secure communication over a computer network. We also encrypt any sensitive stored information, and salts and hashes passwords using bcrypt. If you provide us with your credit card information, the information is encrypted. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

Changes to this Privacy Policy

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

Your Rights

Under the Data Protection Act 1998, you have rights as an individual which you can exercise in relation to the information we hold about you.

Complaints or Queries

We try to meet the highest standards when collecting and using personal information. We are happy to provide any additional information or explanation needed. Any request for this information should be raised with the ICO;